Objective of the Video
To use Google platforms and tools for business benefits
Key Learnings from the Video
Your business can get benefits from various platforms & tools of Google. Google provides many options that can be used as touchpoints for your customers.
1. Steps to Create Business Account on Google
a. Go to the Google screen, and click the "Create account" option
b. Fill in the details such as your name, e-mail address, password, phone number, recovery e-mail address, and DOB in the given fields
c. Fill in the OTP in the "Enter verification code" option that Google has sent through SMS on your mobile number
d. Click the "I agree" option given for terms & conditions and privacy policy and you will be directed to a page wherein your Google account is created and it is asking for adding your business profile
e. Click on the "Continue" option to add your
business profile
f. Click on the "Add your business to Google" and fill in the details such as your business name, category, and address
g. Click on the "Yes/No" in the option of "Do you want to add a location customers can visit, like a store or office?"
• Click on the "Yes" option if you have an offline store and you want the customers to visit it
• Click on the "No" option if you have an offline business
h. Fill in the columns of country, street
address, city and pin-code
a. Click the "Yes/No" options when Google shows "Do you serve the customers outside this location?"
j. Fill in the details such as the mobile
number and e-mail id, which you want
Google to display to the visitors
k. Click "Yes/No" in the option "Want mails and recommendations from Google?" I. Click the "Finish" option
m. Fill in the details such as name and business in the "Postcard by mail" box for second-level verification by Google
After this Google does second-level verification by sending a postcard to your address to verify whether any business exists at that address or not. You will receive a code via postcard that you have to feed in for verification. Only after verification, your business address will be marked and mapped.
3. Steps to set-up Google Analytics for your business account
and
search
a. Go to Analytics"
b. Click the "Start measuring" option
c. Fill in the columns of "Account Name", "Property's name, "Reporting time zone", "Currency", "Industry category" and
"Business size" d. Click the "Create" option and then on the "I accept" option to agree to all the terms & conditions
e. Click "Save" to all e-mail communications given by Google
3. Steps to collect data on your website through Google analytics
a. Click on the "Web" option to set up a data stream to start collecting data
b. Fill in the "Website URL" and "Stream name"
columns
c. Click the "Create stream" option d. Click on the "Global site tag" provided by the Google
e. Copy & paste this tag into your webpage with the help of your programmer
So, by providing you with Global Site Tag, Google analytics check the ownership of the particular website. In this way, Google will identify the pages of your website and track these pages.
4. Benefits of Google Analytics for your business
Google Analytics provides useful information